Making decisions can be the hardest part of being a CEO. Your choices affect not only the business, but the employees’ lives as well should a decision turn out badly. Because of this, one must be prepared and knowledgeable in business acumen before taking on a role such as CEO. Bob Bernstock has worked as CEO and/or President for many different companies in many different industries over the years.He has also done consultancy work. His specialties are consultancy in marketing, branding, and expanding, which really means that his specialty is helping people learn to make good decisions when it comes to their business. Bob Bernstock has done this work for companies like Central Garden and Pet Company.